Ying Lui — Freelance Art Director/Designer based in London.
Working across brand creative, editorial, digital design, conceptual & photographic art direction for fashion, beauty and lifestyle.
I place an emphasis on typography, creative problem solving and storytelling. 

Ying Lui — Freelance Art Director/Designer based in London.
Working across brand creative, editorial, digital design, conceptual & photographic art direction for fashion, beauty and lifestyle. I place an emphasis on typography, creative problem solving and story telling. 

Ying Lui — Freelance Art Director/Designer based in London.
Working across brand creative, editorial, digital design, conceptual & photographic art direction for fashion, beauty and lifestyle. I place an emphasis on typography, creative problem solving and story telling.

Ying Lui — Freelance Art Director/Designer based in London. Working across brand creative, editorial, digital design, conceptual & photographic art direction for fashion, beauty and lifestyle. I place an emphasis on typography, creative problem solving and story telling.

Ying Lui — Freelance Art Director/Designer based in London. Working across brand creative, editorial, digital design, conceptual & photographic art direction for fashion, beauty and lifestyle.